Every bottle-blonde needs a good purple shampoo because there’s nothing fun about brassy hair. So say hello to brighter, healthier blonde hair with Seven Wonder’s Violet Toning Shampoo. A sulphate and paraben free formula, violet pigments get to work colour-correcting each brassy strand. The natural proteins, Vitamin E, Coconut Oil and Aloe Leaf Extract do their thing by nourishing and hydrating your hair, leaving you with shiny, cool-toned locks.